Image of Inc: Marketing 2020: Strategy & Execution
Product Type
Online Course

Total Credits: 3 Online Course

Bundles:
Inc Magazine: Courses for Entrepreneurs and Small Business
Category:
Career Building |  Inc |  Leadership |  Management |  Marketing Management
Short Description:
Course Description This completely online and self-paced one-module course utilizes Inc. Magazine's prize-winning editorial content to introduce basic concepts of digital marketing, including targeting; the value proposition; channel management; SEO; and marketing automation. The focus is on providing practical, hands-on advice to entrepreneurs and small-business people, including video segme
Price:
$99.00

Image of Keeping Your Customers Informed During the Pandemic - Digital Communic
Product Type
Webinar

Total Credits: 1 SMEI Webinar PDH Credit

Category:
Live Webinar |  Digital Marketing |  Marketing Management |  Social Media Marketing |  Live Events & Webinars
Faculty:
Mhairi Petrovic
Short Description:
In the era of physical distancing, communicating with customers has taken on a whole new importance – and challenge. Customers we previously interacted with in-person have moved online, and now all communication must flow through digital channels. Join Mhairi Petrovic, founder of Out-Smarts and Director at SMEI and learn the key steps you need to consider when creating your strategy. It starts with an inventory of the channels you have and gaps that may exist. With time of the essence, we’ll then examine quick wins for businesses and ways to effectively get your message across. Finally, we’ll examine some professional, yet approachable, examples from other small businesses.
Price:
$69.00
Date:

Thu, Apr 16, 2020 - 11:00a to 12:00p PDT


Image of SMEI Certified Marketing Executive® (CME®) Exam Preparatory Online Cou
Product Type
Certification Course

Category:
Marketing Education |  Marketing Management |  Professional Certification
Short Description:
This online self study course will provide an understanding of the application of marketing theories, concepts, and practices as they relate to the management of the marketing function in a complex organization. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment. A key element of the course will include the relationship of the "marketing mix" to strategic planning and prepare for your Certified Marketing Executive (CME®) Exam.
Price:
$659.40 - $1,099.00

Image of SMEI Diploma in Marketing & Sales Management Open House
Product Type
Live Event

Category:
Live Events & Webinars |  Marketing Management |  Sales Management |  Live Event
Location:
Vancouver, British Columbia
Short Description:
Learn about the 3-Year part-time SMEI Diploma Program in Marketing & Sales Management taught at UBC Sauder. This continuing adult education program is oriented for individuals wishing to advance their careers in management.
Price:
$0.00
Date:

Tue, Jun 16, 2020 - 06:00p to 07:00p PDT


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