At the end of this course you will be able to confidently sit for the CME® exam and:
- Understand the fundamentals of implementing the marketing function in organizations
- Evaluate the social, legal, political and ethical concerns in marketing
- Understand the function of marketing in a competitive, dynamic global business
- Develop effective strategic and marketing analysis skills
- Enhance computer-based skills including on-line activities, written and oral communication, and information analysis
- Demonstrate an individual capability for meeting professional standards of conduct, quality, and skill as a marketing manager
The online learning portal gives you the opportunity to test yourself on key concepts and skills, track your progress through the course and use the personalized study plan activities - all to help you achieve success.
- Personalized Study Plans - Pre- and post-tests with remediation activities directed to help you understand and apply the concepts where you need the most help
- Interactive Elements - A wealth of hands-on activities and exercises let you experience and learn actively
- Current Events Articles - Concise, highly relevant articles about the latest marketing related news with thought provoking short essay questions
- Critical Thinking Challenge Questions - These questions measure core critical-thinking skills through the context of marketing applications.